Loyal Equine and Pet Care are Ecoideas® newest brand launches and a new frontier for our company. Launching in 2003, Ecoideas started with a goal to create a business model that would provide products sourced with sustainable practices, which respected our earth and were equitably fair to everyone in our supply chain, from farmer to consumer. More than a decade later and we find us using these same successful practices into the world of animal health and care. We’re bringing the highest grade supplements and products for the animals you love in your life. It’s what LOYAL stands for - Love Of Your Animal for Life!